Business model

At Elektronik-Systeme Lauer we develop, market, sell and support HMI (Human-Machine Interface) products for industrial and non-industrial automation. Our customer groups include, e.g., machine builders, end-users and system integrators.

We strive to keep product development innovative, world-leading, and remaining one step ahead of competitors. Products should be compatible with all of the world's leading automation equipment brands. Our in-house hardware and software development include design, testing, and documentation. Other services include customer tailored products, technical support, service, and training.

Our primary market includes Germany, Switzerland, Austria and the Netherlands. In Germany we have direct contact with end-users through our own sales force, whereas the other countries are serviced through distributors.At Beijer Electronics HMI Products we develop, market, sell and support HMI (Human-Machine Interface) products for industrial and non-industrial automation. Our customer groups include, e.g., machine builders and system integrators in all parts of the world.